IKEA Does Banksy-Style Graffiti On Its Own Ads Along Milan Subway
In line with Milan Design Week, IKEA has gone on a tagging craze, pasting stenciled posters all over its subway ads in the style of Banksy and Obey, along with the tagline ‘People bring Design to Life’.
The company's black-and-white street art features, among others, a ballet dancer stretching on a chair and a gnome sitting atop a pile of magazines.
All along the Milan subway, IKEA also plastered posters on turnstiles, steps and walkwalks—creating a visual spectacle for subway riders.
Watch the video of its guerrilla campaign below: