In Sydney, Life-Sized LEGO Trees
To celebrate the 50th anniversary of LEGO, the company has constructed a forest in Sydney made up of 15 scale models of the iconic pine tree and flower model sets.
The trees, on display for three days at Martin Place, are part of a nine-month integrated campaign called ‘Festival of Play’ in Australia.
The celebration also kicked with a stop animation video retelling the story of LEGO founder John Peddie started his brick empire.
Other digital, social and experiental events are set to take place from now till December.