Encyclopedia Britannica Launches App For iPhone and iPad
Encyclopedia Britannica is now available as an iPhone and iPad app, a month after it stopped publishing its print edition.
The app, available on the iTunes store, will offer popular entries for free while full access to the encyclopedia will cost US$1.99.
The company hopes that people will be willing to pay for full access in the face of competition from the likes of Wikipedia, emphasizing "the increasing number of digital users who seek quality and reliability of information over availability".
It also plans to launch on other platforms, including Google's Android operating system, later this year.
Ian Grant, Managing Director of Encyclopedia Britannica UK, said: "The release of the Britannica app also marks another important step in the transformation of the Britannica business following the cessation of the publishing of the 32-volume print set.”
"The app will significantly add to our existing extensive online and mobile product offerings.”