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Ad Agency Turns Dog Poop Into Free WiFi
By Anthea Quay, 26 Apr 2012
Homeless people have been turned into WiFi hotspots before. This time, Mexican internet portal Terra has turned dog poop into WiFi.
Although it should be a decent thing that dog owners should be doing, not all pick up their dog’s poop when they walk their pets.
To encourage dog owners to be considerate for others, DDB Mexico has created a campaign that offers people free WiFi when they pick up their dog poop and drop it into a special box in the park.
When people throw away the bags of poop into the box, the weight of the poop is calculated, and gives everyone free WiFi in return—the more the weight, the more minutes of free WiFi.
What’s not to love about free WiFi and clean parks?
[via Creativity Online]
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