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Target Store Creates ‘The Avengers’ Using Everyday Objects
By Syafiqah Omar, 27 Apr 2012
In anticipation of Marvel’s The Avengers film, popular American retail chain Target has launched an ad campaign that features the Avengers constructed from everyday objects found it its stores.
Titled ‘A Superhero in Every Aisle’, the campaign is produced by Portland-based agency Wieden + Kennedy.
The ad features Iron Man made from headlights, toys, Dr. Pepper cans and pencils while Thor’s Hammer is made from among other things, a toaster and a dumbbell.
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