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Paralympics Ad Filmed In One Shot Without CGI Effects

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In hopes of inspiring people with disabilities to take up para-sports to remain active, ad agency BBDO Toronto created an amazing commercial for the Canadian Paralympic Committee.

The entire commercial was filmed in a single continuous shot without any CGI effects.

In the commercial, an amputee runner (portrayed by Canadian paralympian Alister McQueen) is shown running past all the obstacles he had to overcome since his disability due to a car accident.

Watch the videos below to view the commercial and how it was made:




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[via Laughing Squid]
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