Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

Paralympics Ad Filmed In One Shot Without CGI Effects



In hopes of inspiring people with disabilities to take up para-sports to remain active, ad agency BBDO Toronto created an amazing commercial for the Canadian Paralympic Committee.

The entire commercial was filmed in a single continuous shot without any CGI effects.

In the commercial, an amputee runner (portrayed by Canadian paralympian Alister McQueen) is shown running past all the obstacles he had to overcome since his disability due to a car accident.

Watch the videos below to view the commercial and how it was made:













[via Laughing Squid]
Receive interesting stories like this one in your inbox
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Advertising

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen