Ad Agency Creates ‘Indestructible’ Billboard
In order to highlight outdoor sports brand EVOC’s brand of shock absorbent backpack, ad agency Publicis Munich has created an ‘Indestructible Billboard’ and invited people to test their might against it.
People would simply have to hit or punch the backpack—which was installed into a billboard with a camera—as hard as possible.
Upon impact, the camera would capture a picture of the person and upload it in real time unto EVOC’s Facebook page, together with the amount of force that was generated from their hit to the backpack.
The backpack is able to absorb up to 80% of force received—making the billboard ‘indestructable’.
Would you like to have a whack at it?
Watch the videos below to see how the indestructible billboard works: