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Creative Agency Grows Fruits Into Box Shapes, To Create ‘Real Juice Boxes’
By Anthea Quay, 17 May 2012
To show that Camp’s fruit juice is all natural, Brazilian creative agency AGE Isobar grew fruits into box shapes—to create ‘real juice boxes’.
The agency made ‘molds’ in the shape of juice packs for the fruits, and hung the molds on the trees of the farms in Paranapanema, São Paulo, Brazil.
When the fruits grew and ripened on the tree, the fruits became the shape of a Camp juice box.
Don’t you think that fruits should come in these shapes for easier storage?
Watch the fascinating video below, to see how the fruit ‘juice boxes’ were grown, cut open and eaten:
[via AGE Isobar]
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