Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

Designer Reverses Brand Logos

UK-based logo designer Graham Smith imagined brand identities with split personalities.

In his personal project, entitled ‘Brand Reversions’ or ‘Logo Swap’, brand logos get swapped to take on a creative twist in design based on the visual style of another brand logo.

“Some reversions will focus on two leading competitive brands, such as Google-Bing, whilst others will be based on what I feel works well aesthetically, or best displays a certain visual identity characteristic, such as BlackBerry-Flickr,” Smith wrote on his website.

“It’s also wonderful just a little bit to think about the impossible and to be able to leave it be possible in thought.”

Can you guess which brands swapped with which?

[via Graham Smith]
Receive interesting stories like this one in your inbox
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Graphic Design

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on