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Designer Reverses Brand Logos

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UK-based logo designer Graham Smith imagined brand identities with split personalities.

In his personal project, entitled ‘Brand Reversions’ or ‘Logo Swap’, brand logos get swapped to take on a creative twist in design based on the visual style of another brand logo.

“Some reversions will focus on two leading competitive brands, such as Google-Bing, whilst others will be based on what I feel works well aesthetically, or best displays a certain visual identity characteristic, such as BlackBerry-Flickr,” Smith wrote on his website.

“It’s also wonderful just a little bit to think about the impossible and to be able to leave it be possible in thought.”

Can you guess which brands swapped with which?


















































[via Graham Smith]
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