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Twitter Launches New Logo: Blue Bird ‘Larry’ Gets A Makeover
By Anthea Quay, 07 Jun 2012
After six years, the social networking giant has unveiled a new, simplified logo for its famous bird image.
‘Larry’, as it was called, was given a haircut, its wings more stretched, and it’s tilted slightly upwards to take on a ‘takeoff’ pose.
“From now on, this bird will be the universally recognizable symbol of Twitter,” Doug Bowman, creative director of Twitter, wrote on the company’s blog.
“Twitter is the bird, the bird is Twitter. There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”
The company also released a list of rules about how to use the new logo—and how it shouldn’t be used.
According to Daily Mail, the new logo is estimated to have cost the company from US$8,000 to $20,000.
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles—similar to how your networks, interests and ideas connect and intersect with peers and friends,” Bowman also wrote.
“Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
[via Twitter Blog]
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