To Help Movers, IKEA Creates Posters That Double As Moving Boxes
The first day of July is a popular moving day in Quebec, Canada; and as the date approaches there tends to be a shortage of cardboard boxes in the area.
To help out movers, IKEA and Leo Burnett Toronto decided to put up posters that doubled as branded moving boxes, and build box pyramids around the city.
The boxes were also printed with checklists, moving tips, dinner offers at IKEA for those who have yet to set up their kitchen, and discount offers for IKEA furniture.
For moments of exhaustion, the boxes could even be used as a chair.
[via Leo Burnett Toronto]