Online Retailer Implements The World’s First ‘Internet Explorer 7 Tax’
To encourage customers to enter its website with a more up-to-date internet browser, Australian online retailer Kogan has claimed to have implemented the world’s first ‘Internet Explorer 7 Tax’.
According to a blog post on Kogan’s website, a new 6.8% tax will be implemented on all products purchased by customers who insist on using the ‘antique browser’.
The reason for this tax is to recoup the time and costs involved in rendering its new website into the outdated IE7.
They humorously add that customers can avoid paying the tax by simply downloading an up-to-date browser such as Google Chrome, Mozilla Firefox, Safari, Opera or upgrade their IE to the more recent version.
It seems like an innovative way to get people to upgrade their web browser—what do you think?
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