The World’s Largest Stop-Motion Post-It Video, By Coca-Cola

By John Yong, 22 Jun 2012

As part of their ‘Open Happiness’ campaign, Coca Cola has claimed to have created the world’s largest stop-motion video by using 1 million post-it notes to create an interactive art mural.

People in different European cities were invited to write ‘messages of happiness’ on post-it notes as part of the experience, which were used to create 135 different artworks, that was put together by students and artists in 15 days.

Just like the brand’s ‘Hug Machine’ and its more recent ‘Coca Cola Security Cameras’, Coke has been using similar tactics to inspire people to ‘open happiness’.

The video was created by Italian artist Eduardo Zamarro.