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Prada Menswear Goes Steampunk This Fall
By John Yong, 25 Jun 2012
Prada has recently launched its Fall/Winter 2012 ad campaign for their menswear—which features a stunning collection of steampunk inspired clothing—modeled by Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe.
According to Prada’s website, “The campaign—shot by David Sims—layers different codes of dress in a subtle parody of power and role-play.”
“Exaggerated poses and conspiratorial glances hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality.”
Modeled by four of Hollywood’s leading men, one can imagine them smoking cigars, drinking brandy and playing a game of cards while discussing gentlemanly affairs.
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