UNIQLO Hacks Pinterest For New Tee Campaign
Japanese clothes firm UNIQLO has teamed up with New York-based digital agency Firstborn to create a scrolling animation on Pinterest.
The idea is part of a campaign to promote the brand’s new Dry Mesh range of t-shirts and was aimed at waking up Pinterest users from "scrolling slumber”.
So how did they do it? They first set up a hundred different Pinterest accounts and then, pinned UNIQLO images simultaneously.
Creative or spam? What do you think?