To Convert Friends to Gmail, Google Encourages ‘Email Intervention’
Google is encouraging Gmail users to stage an “email intervention” with their friends who still cling on to their embarrassingly outdated email addresses.
The internet giant created a microsite, EmailIntervention.com, on which users can send their less-savvy friends a selection of videos and messages—choose between: “straightforward”, “concerned” or “embarrassed”—to persuade them to hop on the Gmail gang.
A sample template letter reads: “Dear Andy, I’m writing this note in order to help you. I know you’re still comfortable with your old email program, but I’d like to invite you to try Gmail—I’m pretty sure you’ll like it better.”