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To Convert Friends to Gmail, Google Encourages ‘Email Intervention’

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Google is encouraging Gmail users to stage an “email intervention” with their friends who still cling on to their embarrassingly outdated email addresses.

The internet giant created a microsite, EmailIntervention.com, on which users can send their less-savvy friends a selection of videos and messages—choose between: “straightforward”, “concerned” or “embarrassed”—to persuade them to hop on the Gmail gang.

A sample template letter reads: “Dear Andy, I’m writing this note in order to help you. I know you’re still comfortable with your old email program, but I’d like to invite you to try Gmail—I’m pretty sure you’ll like it better.”

[via Google]
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