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Nike Turns The World Into A Real-Life Super Mario Game
By Anthea Quay, 03 Jul 2012
For its latest ad campaign, Nike has turned the world to look like the classic video game Super Mario.
The short clip features athletes jumping onto platforms, leaping into drainpipes avoiding fireballs, and leaping from building to building à la Mario.
The video ‘Game On, World.’ was created as a way to promote the company’s Nike+ fitness tracking system—which tracks the wearer’s movement wirelessly and logs data on the app.
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