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Nissan Offers Free Taxi Rides For Tweets
By John Yong, 16 Jul 2012
Japanese car manufacturer, Nissan wanted to demonstrate how electric cars could offer cheaper rides compared to the traditional fuel-driven vehicles—especially since petrol prices are rising.
As part of a special promotion, Nissan offered passengers in London and Amsterdam a free ride in their ‘LEAF taxis’ in exchange for tweeting their destination together with the hashtag ‘#6XCHEAPER’.
The emphasis of this campaign was to promote electric vehicles as a mode of transportation since fuelling an electric car is six times cheaper than a similar sized petrol vehicle—translating to cheaper taxi fares.
It also allowed Nissan the chance to evaluate the performance of their LEAF vehicles and their potential to be a taxi fleet.
Click to watch the video below:
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