Alcohol That Tastes Like Water: The Hipster Drink Of The Future?

By Anthea Quay, 23 Jul 2012

For those who like getting drunk but dislike the taste of alcohol, Mckenzie River Corporation has created a drink for you.

Called ‘Air’ (Alcohol Inspired Refresher), the carbonated alcoholic drink is virtually tasteless, colorless, odourless—like alcohol that tastes like water—so no one will know you’re getting drunk on it.

The malt-based mixture contains 4% alcohol, and also comes in berry and citrus flavors.

Air will soon be available at grocery stores in San Francisco, Las Vegas, Los Angeles, Portland and Seattle at 4 can for US$6.99, and US$1.74 each.

Tasteless alcohol: the hipster drink of the future?