Adidas Creates Sneakers That Display Tweets In Real-Time
With the London Olympics 2012 all wrapped up, Adidas has turned its attention to the Rio Olympics in 2016—by debuting a new concept sneaker that displays Twitter updates in real-time.
Called the ‘Social Media Barricade’, it features an embedded LCD screen that displays the latest tweets from @adidasbarricade.
According to Adidas, they call it the “future of athlete connectivity” and they hope to have it ready for every athlete at the 2016 Olympics.
What do you think of Adidas’ Twitter-displaying sneakers? Yay or nay?
Click to watch the video below:
[via Adidas Facebook Page]