IKEA To Launch A Chain Of Budget Hotels
Best known for their affordable and self-assembly furniture, IKEA is now planning to launch a chain of budget hotels in Europe.
Inter IKEA, which recently bought over the IKEA trademark, has plans to set up hotels in 100 different locations across Europe—with the first expected to open in Germany in 2014.
According to Harald Muller, business development manager of Inter IKEA, said that the hotels won’t be using the IKEA name or furniture, but it will adopt IKEA’s policy of ‘good quality at a reasonable price’.
Inter IKEA already owns a handful of hotels in Europe, but this will be the company’s first chain, which Muller describes as ‘budget designer hotels’.
According to NBC News, this hotel chain will be company’s biggest real estate development to date.
What do you think of IKEA’s venture into the hotel industry?
[via Yahoo, NYDailyNews and NBC News]