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To Highlight Dangers Of Drunk-Driving, A Mirror That Shows Delayed Reflections
By John Yong, 17 Aug 2012
To raise awareness about the dangers of drunk-driving, ad agency OgilvyOne and insurance company Allianz, have teamed up to create a ‘mirror’ that displays delayed reflections of pub goers.
Called the ‘Drunk Mirror’, it mimics the delayed reflexes that individuals will have after a few drinks.
After they have interacted with mirror, a message will appear—reminding them to not get behind the wheel if they have been drinking.
Click to watch how the ‘Drunk Mirror’ works:
[via Ads of The World]
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