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Glow-In-The-Dark Underwear, To Help You Get Noticed When The Lights Are Off

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London-based label House of Holland has launched its first full underwear collection that lets you get noticed even when the lights are switched off.

The line of underwear for both men and women glows in the dark.

“I wanted our first full underwear collection to be loud and proud,” creative director Henry Holland told VOGUE. “The neon adds a great flash of color when worn to be seen with low-cut summer pieces, and it also glow in the dark—what more could you want?”

The House of Holland neon range features bralettes, briefs, boxers and babydolls, in an ultra-violet color palette of coral, pink and lime.

The bright collection to “be worn and be seen” has landed exclusively at Selfridges.


[via VOGUE]
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