UNIQLO Hires Internet Cat ‘Maru’
The internet’s favorite cat and YouTube sensation, Maru, got hired by Japanese clothing retailer UNIQLO to star in a commercial and interactive game.
Sadly, the campaign isn’t for pet-wear—rather, it’s for an online competition for the opening of the brand’s new San Francisco outlet on 5 October at Bay Area.
In the interactive game that users get to play, called ‘Lucky Cube with Maru’, features the Scottish Fold doing his favorite stunt of jumping in and out of boxes to help users win prizes.
Prizes include: UNIQLO merchandise selections of Ultra Light Down and Heattech; digital mp3 downloads of local San Francisco musician, Goapele; an exclusive secret recipe from local chef innovator, Danny Bowien; and tickets to special San Francisco expriences.
Winners can redeem their prizes at the UNIQLO San Francisco Pop-Up Experience store.
To start playing with Maru, and win prizes, users can go here.
To watch the commercials and the behind-the-scenes video of the silly Japanese furball, scroll down: