IKEA Launches Its 2013 Catalog With A New Music Video
Swedish furniture retailer IKEA has released a brand new music video to coincide with the launch of its new 2013 IKEA catalog.
Created by ad agency Mother London, the video titled ‘Bright Shiny Colors’ tells the story of a woman going on a magical journey through the new IKEA catalog, where she’s greeted by a pair of singing plush lips.
As the woman dances her way through the catalog, she receives brand new ideas on how to decorate her home.
When she finally emerges from the catalog, she has bags of newfound inspiration to redecorate her 'dull and boring' house.
According to The Drum, the ad was directed like a music video and it pays homage to great dance sequences from films such as ‘Flashdance’ and ‘Singin’ in the Rain’.
“We want our new campaign to demonstrate that it’s easy and affordable to bring new life into your homes, through showcasing in a fun and surprising way the many new products and solutions we have available in the new Catalog and our 19 stores…”commented IKEA UK and Ireland marketing manager, Peter Wright.
Click to watch IKEA’s music video below:
[via Co.Create and The Drum]