Instead of the marginally effective gory images and health warnings slapped onto cigarette packs, Anna Astvatsatryan’s concept to curb the smoking habit is a lot more vulgar.

The designer prefers offensive copy on cigarette packs meant to shame or at least incite some sort of embarrassment to the smoker.

“Why would I quit smoking?” Astvatsatryan wrote. “I just don’t like what’s written on my pack of cigarettes.”










[via Core77]


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