Advertising accounts for 97% of Google’s revenue; the search giant makes more than US$32 billion a month from this revenue stream, and the number continues to climb.

Of these ad revenues, 70% comprise of 20 keyword categories. Companies have to bid for these categories for their ads to appear when a user searches for a related term on Google.

The top category is “insurance”, which accounts for 24% of Google’s ad revenue; each time an insurance ad gets clicked on, the particular advertiser pays about US$55.

Next in line is “Loans” at 12.8% and US$44.28; with “Mortgage” coming in third place at 9% and US$47.23.

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[via The Atlantic]


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