Coca-Cola Vending Machine Rewards Participants For Their Dance Moves
In a new interactive ad campaign in Korea, Coca-Cola created a vending machine that provides a refreshing beverage to participants for their dance moves.
The Coke dance vending machine—a cross between the arcade game Dance Dance Revolution (DDR) and an Xbox Kinect—has contestants give their best shot at mimicking the featured Korean boy band, 2PM.
The dances are available for single or multi-players, so participants can play with their friends.
And the better the participants dance, the more bottles of coke they’d be rewarded with.