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NYC Metrocard Gets Its First Ad

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New York’s Metropolitan Transportation Authority (MTA) has rolled out its first MetroCard ads.

Contrary to the iconic yellow MetroCards, the new card that is being sold, is blue, advertises The Gap, and reads “Be Bright NYC”. Its back is yellow and advertises a store discount.

The new blue cards went on sale this weekend, at 10 Manhattan stations.

The move by MTA is part of a new initiative to increase revenue, by offering commercial ad space on one of New York’s more familiar objects.

The Gap was the first to buy space on the card’s front, to promote its remodeled flagship store on 24th Street and Broadway.

Commuters get a 20% discount when they present the card at NYC Gap shops, until 18 November.

Could this stem future fare hikes?




[via NYTimes.com]
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