This Gin Packaging Lights Up In Your Hand
Branding and design consultancy Webb deVlam—in partnership with German packaging manufacturer Karl Knauer—has created a packaging for gin brand Bombay Sapphire that lights up when picked up.
The Global Travel Retail pack for Bombay Sapphire features illustrations, by Yehrin Tong, in electroluminescent ink.
When the packaging is picked up from the shelf, the battery at the bottom triggers a hidden mechanical switch—causing the packaging to illuminate.
The electric currents run through different pathways at different times, which gives the visual effect of an animation.
The animation lasts for 18 seconds before stopping.
[via Design Week]