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Levi’s Unveils Jeans Made Of Recycled Plastic Bottles, Food Trays



Levi’s brand is taking waste and making something new from it—it has announced the debut of its new line of jeans made from recycled plastic bottles and food trays.

Each pair of the ‘Waste < Less’ collection will include a minimum of 20% post-consumer recycled content—which amounts to about eight 12- to 20-ounce bottles per pair of jeans.

As part of the company’s ongoing commitment to sustainable design, the line will utilize over 3.5 million recycled bottles.

To create the denim fabric: bottles and food trays are collected, sorted by color, crushed into flakes, and made into polyester fiber; polyester fiber is then blended with cotton fiber, and woven with traditional cotton yarn to create denim.

According to the brand, the color of the bottles used “adds a beautiful undertone to the denim fabric, creating a unique finish in the final product.”

The Waste < Less collection will launch in January as part of the brand’s Spring 2013 collection, and the jeans will retail from US$70 to US$130.

“By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” James Curleigh, global resident of the Levi’s brand, said in a statement. “This collection proves that you don’t have to sacrifice quality, comfort of style to give an end a new beginning.”


[via Levi Strauss & Co.]
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