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Starbucks Goes 'Vogue' With Pixelated Holiday Gifts
By John Yong, 25 Oct 2012
For this holiday season, Starbucks will be teaming with fashion brand Rodarte to sell a line of limited edition holiday gifts that features pixelated designs.
The products—which will go on sale on 13 November 2012—will include cup sleeves, coffee mugs, tote bags and gifts designed in a gray, white and silver patterns mixed with splashes of lime green.
According to Samie Barr, Starbuck’s Vice President of category brand management, he said that this project is “Starbuck’s first foray into fashion,” and that the company wanted to “capture those folks who are interested in style and fashion”.
“There’s obviously the traditional Starbucks cups that people come in and buy, and then we want to make sure we’re peppering in unique and inspiring, more limited-edition-type pieces that can appeal to those audiences that wouldn’t be our everyday purchaser,” Barr added.
The limited edition products are expected to retail at US$4.95 for the cup sleeve and US$12.95 for the tote bag and mugs.
What do you think of Starbuck’s new pixelated look?
[via Fast Co.Design and Business Week]
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