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Dallas City Gets A New Logo

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In a bid to boost tourism, the city of Dallas has unveiled a redesigned logo and slogan.

As part of its US$5 million branding and marketing campaign, the city’s “Live Large, Think Big” logo and slogan get replaced with a new typeface and design, with the slogan “Big Things Happen Here”.

The logo features a star—like on the Texan state flag—to form the counter of the ‘D’.

Philip Jones, president and CEO of Dallas Convention & Visitors Bureau, told NBC 5 that the logo “tells the story of the new Dallas in 2012 and moving beyond.

What do you think of Dallas’ new logo?

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[via NBC 5 Dallas-Fort Worth]
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