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The World’s 10 Simplest Brands

In its third annual Global Brand Simplicity Index, branding firm Siegel + Gale surveyed more than 6,000 people to find out the 10 simplest brands in the world.

The brands were evaluated based on simplicity/complexity of products, services, interactions and communications in relation to industry peers.

According to its report, the world’s 10 simplest brands are (in order): Google, McDonald’s, IKEA, C&A, Apple, Pizza Hut, Nokia, Yahoo, Carrefour and ALDI.

For more information, check out Siegel + Gale’s report here.

What do you think? Are these the 10 simplest brands in the world?



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[via Siegel + Gale]
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