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Denim Jeans Updates Your Mood On Facebook And Twitter

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Italian denim company Replay has introduced a pair of jeans that updates your social network.

‘Social Denim’ has a vinyl pocket that contains a device that connects with its wearer’s smartphone via a dedicated app.

When wearers can click on the device, it immediately shares his/her mood and location with friends on Facebook or Twitter.


There are eight different moods to choose from, ranging from positive to negative.

The Replay Social Denim comes in blue and black fabric—in regular-slim or skinny fit for me, and skinny or baby boot fit for women—and will be available in December at a cost of €150-199.

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