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Brand Introduces ‘Sock Insurance’: Lose A Sock, Get A Free Replacement

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Suffering chronic sock loss? San Francisco-based clothing brand Betabrand has introduced ‘Sock Insurance’.

That means when you lose one of your socks (bought from the company), Betabrand will replace up to two single socks within a year after your purchase.

To first get the insured sock policy, users need a Facebook account.

When wearers lose a sock, they just have to go to any Betabrand Insured Sock page to submit a claim to get a replacement sock—in other words, just upload a funny photo on share it on Facebook.


[via Sock Insurance]
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