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Gourmet Sandwiches, Packed In Musical Boxes

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Portuguese sandwich company Soundwich has elevated the takeaway lunch to a luxurious, multi-sensory experience by packing their gourmet sandwiches in tins that play accompanying music.

Music has often been used to create the right ambience in restaurants, so why not develop a similar service for the humble takeaway sandwich?

Seven “soundwiches”—such as one filled with mango, avacado and tomatoes—are each conceived by a different chef, who is also in charge of choosing a piece of music to accompany the meal.

With tough competition in the F&B industry, a good song may be just the thing to distinguish an establishment.















[via Soundwich]
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