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World’s First Digital Bottle Top
By Anthea Quay, 16 Nov 2012
UK cider brand Strongbow in partnership with London-based digital agency Work Club have prototyped the first digitally-enabled bottle tops.
Called ‘StartCap’, when the RFID-enabled bottle top is opened, the tag under its foil becomes exposed—making it possible for things to get triggered remotely.
By exposing the tag, signals get sent to a reader that recognizes the chip, and triggers a central computer in the network to activate a ‘switch’.
Lighting, music, and other unexpected things can be programed to set off when bottles are opened—for hosts to surprise their guests at parties.
StartCap is currently a prototype, but is expected to launch throughout Europe soon.
Is this the bottle top for parties in the future?
Watch the videos below to see the digital bottle top at work:
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