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Ben & Jerry’s Captures The Feeling Of ‘Euphoria’ On Instagram

Ben & Jerry’s launched a contest via Instagram that lets its followers share their photos of the feelings of “euphoria” that comes with eating its ice-cream.

All users have to do is to hash-tag their pictures with #CaptureEuphoria.

Winners would get a chance to be featured in the brand’s print, billboard and outdoor ads.

However, according to Business Insider, some people are sabotaging the competition—random depressing pictures have been appearing on the #CaptureEuphoria feed.

[via #CaptureEuphoria]
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