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Ben & Jerry’s Captures The Feeling Of ‘Euphoria’ On Instagram
By Anthea Quay, 21 Nov 2012
Ben & Jerry’s launched a contest via Instagram that lets its followers share their photos of the feelings of “euphoria” that comes with eating its ice-cream.
All users have to do is to hash-tag their pictures with #CaptureEuphoria.
Winners would get a chance to be featured in the brand’s print, billboard and outdoor ads.
However, according to Business Insider, some people are sabotaging the competition—random depressing pictures have been appearing on the #CaptureEuphoria feed.
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