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Ben & Jerry’s launched a contest via Instagram that lets its followers share their photos of the feelings of “euphoria” that comes with eating its ice-cream.

All users have to do is to hash-tag their pictures with #CaptureEuphoria.

Winners would get a chance to be featured in the brand’s print, billboard and outdoor ads.



However, according to Business Insider, some people are sabotaging the competition—random depressing pictures have been appearing on the #CaptureEuphoria feed.






[via #CaptureEuphoria]

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