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Coca-Cola Unveils Fashion Line?

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International beverage company Coca-Cola has unveiled a clothing collection for Autumn/Winter 2013.

Unveiled at Fashion Rio, the collection is sports inspired and incorporates modern synthetic fabrics such as mesh, nylon and neoprene.

With ambitious use of color, Coke’s Fall/Winter 2013 collection features sweatshirts, patterned jerseys and other unconventional designs.

According to HUH. Magazine, this isn’t the first time the soft drinks manufacturer has ventured into the world of fashion.

In 2008, in partnership with designer Trais Rossiter, the company debuted The Coca-Cola Clothing label in Rio—but it wasn’t welcomed very positively.

Whether or not its newest collection will be available to public still remains uncertain.

What do you think of Coca-Cola’s Autum/Winter 2013 collection? Should the brand stick to soft drinks instead?


[via Fucking Young]
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