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Bookstore Gives Out Free Books With Gorgeous Fake Covers, To Promote Reading
By Dorothy Tan, 21 Nov 2012
Utah bookstore Weller Book Works has created a series of seven pulp literature-inspired fake book covers as part of its 'Operation Bookdrop' campaign to promote reading and literacy.
Designed by Utah-based design agency Super Top Secret, 878 free books were scattered around Salt Lake City, with each one sleeved in one of the gorgeously-illustrated fake covers.
Featuring clever, impactful slogans like “The only thing better than that new book smell is that old book smell” and “A book is the best tool to sharpen a dull mind”, these covers take a fun approach to spreading the love for reading.
Including titles such as Water For Elephants by Sarah Gruen and Breakfast With Buddha by Roland Merullo, these free books were donated by various publishers.
Although readers are encouraged to pick up these books, read them and then leave them in a public area for others to find, we have a feeling that book-lovers in the city would be keeping these for their own bookshelves.
Read all about the campaign and view all seven of the beautiful book covers over here.
[via Weller Book Works]
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