Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

The Secret To Making Food Look Delicious In Ads



Germany-based creative production house The Marmalade unveils the secrets of how mouth-watering, slow-motion visual effects are achieved, in a self-promo clip.

From concepts on a storyboard and creating and testing the set, to capturing and editing the final product, the short behind-the-scenes clip ‘The Beauty Of High Speed’ gives viewers insights on the techniques and trouble used to create visually-appealing ads.

The production house goes beyond what McDonald’s does to make its burgers look pretty, and even created an incredible high-speed robot, named ‘Spike’, to film precise moments at ultra-high frame-rates.




























[via The Marmalade]
Receive interesting stories like this one in your inbox
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Creativity

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen