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MINI Lets You Rent Its Car For A Cost That's Less Than A Chocolate Bar
By Anthea Quay, 06 Dec 2012
To make MINIs more affordable and bring the thrill of driving the cars to the masses, MINI launched a car-hire scheme in London for just 26-pence (about US$0.40) an hour.
In the ‘Fun Hire Service’, commuters can rent and drive around a MINI Cooper for less than the cost of a chocolate bar.
MINI will also help drivers arrange a pick up from their final destination, so that the drivers don’t have to return the car.
The Fun Hire Service was part of the brand’s campaign to “bring MINI to the masses”, to promote its new low-cost financing scheme to make the car more affordable.
[via MINIstry of Finance]
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