Brand Introduces ‘Tupperware Alarm’ To Protect Your Food

By Anthea Quay, 07 Dec 2012

Electronics brand BGH—the brand that previously brought us musical microwaves—is on a mission to revolutionize microwave cooking.

Together with Argentina-based ad agency Del Campo Nazca Saatchi & Saatchi and container brand Tupperware, BGH has created the ‘Tupperware Alarm’ that comes with a remote, along with three hilarious ads that promote it.

Since we put an alarm on things that are valuable and important to us, the Tupperware Alarm is the brand’s way of saying that its microwaves cook such good food that you’d need a special device to protect your food.

Would you use the Tupperware Alarm?

Watch the three funny spots ‘The Big Steal’, ‘It’s Mine’ and ‘Diet’ below: