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For Heineken, A Bottle-Shaped Book
By John Yong, 10 Dec 2012
Creative agency Cloud Factory has designed a bottle-shaped book for Dutch brewing company, Heineken.
Called the ‘Heineken Bottle Book’, it serves as the company’s new global brand book that brings across the message: “Heineken is forward thinking, worldly and inventive”.
According to Cloud Factory, it said that the book employs “folding and binding techniques” that are “unseen in book making”—and that it also features a new way to reveal a “message in a bottle” that will never disappear from the bookshelf.
Click to watch the video below:
[via Cloud Factory]
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