Lacoste Imagines ‘Polo Shirts Of The Future’

By Anthea Quay, 12 Dec 2012

To celebrate its 80th birthday, Lacoste—with the help of creative agency MNSTR—has imagined the ‘Polo of the Future’.

In a futuristic video to inspire creatives, revealed by the brand, ‘Polo of the Future’ features shirts true to the space-age fashion that have color-changing abilities, extendable sleeves, and neon-glowing fabric.

Lacoste is inviting fans to come up with and submit their own ideas for technologically-advanced Polos, that could change the way we shop and wear our clothes, on the website Lacoste Future.