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Ad Agency Creates The ‘World’s Largest Memory Game’

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To promote mail courier Swedish Post in a new and interactive way—and get people excited about Christmas—ad agency Åkestam Holst created the “World’s Largest Memory Game”, according to the agency.

Located at, the game is conducted live via the web, in a Stockholm-based warehouse.

The 2,580-square foot warehouse consists of 400 parcels as its gameboard.


Players from all over the world get to select two parcels—of which, postal workers will flip to its underside to show its contents.

When users find two parcels with the same content, they get to win the items—with free delivery to anywhere in Sweden.

Check out the video below to see how the game works:

[via Åkestam Holst]
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