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Fast-Food Chain Replaces Burger Wrappings With Edible Packaging

As a campaign to boast that its burgers are irresistible, Brazil-based fast-food chain Bob’s replaced its plastic burger wrappings with edible packaging.

The edible packaging, created by agency NBS, lets consumers eat the burger without unwrapping it first—to demonstrate that people can’t wait to eat the burgers.

Alternatively, the campaign also served as an eco-friendly move to help save the earth, as no paper or plastic wrappings were thrown out.

[via PSFK]
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