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Hilarious: How Bad Online Shopping Experiences Look Like In Real Life
By Dorothy Tan, 18 Dec 2012
Google Analytics has produced a trio of hilarious videos to help web stores improve their customer service by illustrating what not to do.
Moving the common mistakes and bad practices that online merchants make to a real life grocery store, the videos shows how alienating bad web design and marketing can be for potential customers by ruining the experience of shopping on the internet.
For instance, one of the videos highlights—with a regular check-out counter at the supermarket—how frustrating it could be to check out online when there are too many security measures and hidden costs for customers to get through.
These videos are great to watch for both online retailers and customers alike—check them out below:
[via Google Analytics]
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