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Red Bull Serves Up Drinks In ‘Drive-Thru’ Elevator
By Sarah Lee, 19 Dec 2012
With the help of advertising agency Loducca, Red Bull Brazil installed a ‘drive-thru’ in a busy office building that is only accessible via elevator.
By pressing a specific floor, it allowed employees to access a Redbull vending machine without having to leave the elevator.
Throughout the day, the Redbull team changed the messages placed in the elevator—which explained the benefits of the energy drink at different times of the day.
Click to watch the video below:
[via Red Bull]
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